Hi. I am a
01.
I am a marketing professional with extensive experience in product development, packaging, sales actions for B2B and B2C, team management, purchasing and supply chain.
With a proven track record in project management, I am able to lead cross-functional teams and work closely with internal and external stakeholders to ensure the delivery of consistent results.
Chef Whey Zero
Visual Identity
Label
Development of new labeling and packaging format for exclusive cellgenix brand
American Brands in Brazil
Nationalization of the Universal Nutrition brand, to be sold in Brazil, a feasibility analysis was carried out, exclusive tooling for the jars was developed, and a seal of authenticity was also issued to validate the originality of Universal Nutrition and Animal products.
Chef Whey Pistache
Protein Bar Line Development: A Successful Partnership Between Chef Whey and Paris 6. From the project’s conception to final delivery, our team dedicated themselves to creating a gastronomic masterpiece. We developed sophisticated packaging, using the best of the best to create an exceptional look.
03.
What I am awesome at
I am a marketing professional with experience in product development, packaging and sales campaigns for both B2B and B2C markets. I also have experience in team management, purchasing and supply chain.
Here are some of my main skills and professional experiences:
Product Development
Product development in supplements focuses on creating innovative solutions aligned with the target audience, such as aesthetics and performance. Formulation, packaging and communication must reinforce the brand and highlight the product in the market. Strategic collaborations and influencers help to amplify this impact. Like the Chef Whey project with Paris 6, they are essential to highlight the product in the market.
Marketing Digital
Digital marketing for supplements combines relevant content, strong branding, and paid traffic to increase reach and conversions. Influencers and powerful storytelling engage audiences, while a presence on marketplaces expands distribution. Integrating online and offline channels maximizes results and strengthens the brand.
Brand experience
Branding is the strategic construction of a brand that connects emotionally with the public, conveying clear values and identity. In the supplements sector, it focuses on creating an impactful and authentic narrative, especially for niches such as the female audience. The goal is to generate recognition and desire through consistent communication.
Team management
Managing teams requires aligning talent with the company's goals, promoting collaboration and clear communication. The manager must provide ongoing support and resolve conflicts effectively. Adaptive leadership motivates and develops the team, optimizing productivity.
